Coalition Groundworks
A conversion-focused website that turns heavy machinery into trust, clarity, and new business leads.
Grounding a Trade Business Online
Coalition Groundworks needed a website that could do what a firm handshake does in person: establish trust fast. As a groundworks contractor handling everything from foundations and drainage to equestrian arenas and landscaping, they had the expertise but no digital presence to match it.
The challenge was clear. Most visitors would be homeowners or developers comparing quotes, and they would decide within seconds whether Coalition looked credible enough to call.
Visual Storytelling That Builds Confidence
We led with a full-bleed hero image of real machinery on a real job site. The headline pairs bold, serif typography with a clear value proposition, and two prominent calls to action give visitors an immediate path forward.
Below the fold, a trust-building section uses concise benefit statements paired with checkmark icons, directly addressing the anxieties most people feel when hiring groundwork contractors.
Service Pages That Drive Enquiries
Each service area has its own visual card with real project photography. These cards serve double duty: they demonstrate capability through imagery while providing clear navigation to detailed service pages that can rank independently in local search results.
Social Proof and Local SEO
Client testimonials sit prominently mid-page, each attributed to a real person. The site is structured for strong local SEO performance with schema markup, location-specific content, and fast load times.
The Result
The finished site gives Coalition Groundworks the professional credibility that matches their on-the-ground expertise. Clean layout, honest photography, and a clear conversion path mean visitors spend less time wondering and more time picking up the phone. The amber and charcoal colour palette sets them apart from the sea of blue-and-white trade websites, while the responsive build ensures it works just as well on a muddy phone screen at a building site as it does on a desktop.